Based on the results of an Indiana University study, American drivers don’t understand electric cars, and base most of their judgments about plug-in vehicles on preconceived and faulty notions. This lack of awareness could hinder the auto industry’s push to produce more electric and hybrid vehicles.
The study, run by Indiana University’s School of Public and Environmental Affairs, surveyed 2,300 adult drivers in 21 different U.S. cities. Misconceptions about price and mileage were most common.
Ask a car enthusiast about the price of 1986 mustang parts and he or she can probably give you an accurate response. Ask the same person about the cost of electric cars, and they’ll often be way off the mark.
People understand electric cars are more expensive than gas-powered vehicles, but they don’t realize the difference can be expressed in thousands of dollars. Instead, they expect to pay a few hundred dollars more for a plug-in car. So when people go shopping for electric cars, they’re shocked by the extra cost, which makes gas-powered vehicles seem more attractive. Continue reading “Perceptions of Electric Cars” »