The majority of educational organizations and businesses still continue to value intelligence above creativity, but this begins to change. You can find increasingly more attention for innovation and creativity.
Just lately, I was reading an interview with Gatorade inventor Dr. James Robert Cade’s daughter, Phoebe Cade Miles, and she states that creativity is a more substantial forecaster of success in a persons life than intelligence. Phoebe strongly believes in the power of creativity.
She explained that indeed intelligence is easier to measure, easier to control, and easier to recognize, but that it is definitely worth to check out creative people and to educate yourself to think in a creative way because thinking creatively will result in success.
Cade Miles is now busy working on the new project, The Cade Museum for Creativity and Invention. This museum, is scheduled to open in 2015 and it explores the history of the famous Gatorade athletic drink, and highlights the vital role creativity played in the invention.