Today we talk about technology, education and business. The world of business has been completely changed by the collaborative world of technology and the Internet.
Let’s take a look for example how brands connect with customers. Traditional flyers, business cards and commercial ads became less effective and therefore brands use websites, apps, social networking to reach their targeted audiences.
Over 15 million brands around the world have Facebook brand pages primarily because of the fact that over one billion people have active accounts within this growing social media platform, according to Socialonomics.
The other thing that seems like an outdated relic is the cash register, says Alice. Thanks to new technology and the Internet the traditional cash register is perceived as old-fashioned and irrelevant.
The vast majority of offline and online businesses on a global scale make use of POS hardware and touchscreen displays or even self-checkout systems that eliminate the need for a human cashier entirely.
This enhancement has also made it easier for eCommerce companies to process payments from their remote offices and home businesses as well simply by using online websites, such as PayPal, as complete payment solutions.
E-learning is another trend that became super popular. Companies big and small can teach their customers about the product’s benefits or provide teaching courses via internet.
Whether you are a freelancing contractor that is working from home or a Fortune 500 company with office locations established in most countries around the world, taking advantage of webinars and other e-learning tools will ensure that you receive an optimal level of exposure each year.
The number of online consumers has exponentially projected past the 200 million mark in recent years, according to a report confirmed by HubSpot.
Do not make the mistake of believing that one system that can work well without the other when it comes to operating and expanding your business.
While it is true that the world of technology and Internet have been able to add more effective tools to use for the average business owner to achieve their goals over time, these tools were specifically designed to be used as supplements more so than replacements.
For instance, just because you have a Facebook brand page does not mean that you should cancel your online website. Studies have confirmed that having a Facebook brand page that is linked directly to your official company website can potentially double the amount of exposure that your standard website receives as well, according to HubSpot.
This is due to the fact that your online social media page works well along with your company’s official website as a supplement, not a replacement. Embrace the Internet, but do not turn your back completely on the traditional tools and systems that have allowed you to make it this far.
Things to remember, the technology is here you just need to find the best way to use it to grow your business, ends up Alice.