Just a few years ago, natural household cleaning products were almost solely restricted to the shelves of health food stores. Now, a quick browse of product offerings from mass-market retailers like Target and Walmart shows how environmentally sustainable products are becoming more like the norm, rather than hard to find.
Product Sales on the Rise
A company called Packaged Facts found that in 2011, sales of green cleaning products topped out at $640 million, a significant increase from 2007 totals of $303 million. One of the big reasons sales more than doubled in four years is likely that marketing departments realized the need for such products existed. The key was to make it easier for customers to find them without going to great lengths.
Clorox’s Existing Product Line
The Clorox Company is just one example of a well-known company that branched out and appealed to eco-friendly consumers. Their Green Works line features a full assortment of household cleaning products made from mostly natural ingredients. Whether consumers are looking for toilet bowl cleaner or all-purpose wipes, the collection has products to suit those needs, and they’re readily available in grocery stores.